OUR FOUNDER

Ever since I was a little girl, I’ve had a passion for eyewear.  Wearing sunglasses day and night is my signature look and I find so much joy in playing with different ways of expressing my personality. 

There’s something magical about showing off individuality with just one accessory, and I noticed the need for a brand that isn’t aspirational but rather makes you feel good about WHO YOU ARE and where you are...NOW.

In 2019, I launched transparent sunglasses with the determination that you don’t need to wear overpriced brands to feel confident. We humans are all kinds of amazing and it’s about time we had more fun just being ourselves.

Transparent, by definition, means allowing light to pass through so that objects can be distinctly seen. I’m committed to encouraging transparency, celebrating who you are with the style of your sunglasses. In the beginning, I sketched designs on my bedroom floor... and soon they caught the attention of the music industry.

One month after launch, I premiered transparent at the 2020 GRAMMY's. It was incredible to see people (whose music I'm a huge fan of!) having so much fun trying on different styles. There is nothing more fulfilling to me than seeing the mega watt smiles and struts come out when you're rockin' transparent. The GRAMMY's experience led to incredible friendships I'd never dreamed of having, and soon I found myself collaborating with rockstars.

A lot of people ask me what makes us different. It's simple. I’m committed to creating a unique eyewear experience the minute the shades go on. There's a inspirational fortune inside each pair, a story behind each style, and I put thoughtful attention in every detail.   

              MARGOT, AGE 4